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Executive Coaching and Business Coaching, What Is the Difference?

The coaching industry is in a state of rapid development. But even with this exponential growth, there still aren’t any official regulations or guidelines that specify exactly what kind of services each type of coach offers. Trying to decipher the different skill sets can quickly become confusing if you’re in need of coaching services.

Specifically, executive coaching often gets confused with business coaching. While these coaching styles do share some similarities, they are fundamentally different in their approach.

Depending on your needs and expectations, both business and executive coaching can be extremely beneficial for professionals. But before making your decision, you’ll want to know which one is the right fit for you and your business.

What is Executive Coaching?

In short, the role of an executive coach is to assist with personal development that aids in the overall improvement of a company or corporation.

An executive coach will help leaders create a plan for the future by setting goals and coming up with actionable steps to achieve them. They will also extend these services to potential future leaders in the company, giving them the personal development tools they need for success.

A good executive coach will focus on increasing productivity and team work by helping the current executives to better understand their motivations, limitations, and strengths so they can effectively pass down these skills to all of their team members.

Furthermore, unlike a mentor, an executive coach will usually encourage a self-directed journey and simply offer their assistance along the way.

What is Business Coaching?

Rather than working on personal development, a business coach will become directly involved with improving results across the business spectrum.

Your business coach will help you tackle issues such as profit margins, organization, and efficiency, just to name a few. They will help you resolve any problems you are experiencing in these areas and help you come up with a strategy to ensure they aren’t replaced with new problems in the future.

While every business is different, you might expect your business coach to help with reducing backlogs, cutting costs, and redirecting resources for example. So, if you find yourself struggling with the logistics of your business, a business coach can help you sort it all out.

When compared to executive coaching, business coaching is a much more direct approach, something that may or may not be necessary to meet your goals.

Common Ground

Even though business and executive coaching are fundamentally different in their approach, they still share some common ground with each other. The end goal for each style of coaching is to help you to improve your business and solve any problems you are having.

Being as objective as possible, ask yourself what your business needs more than anything, personal development for its leaders or a strategic remodeling of your operations? Your answer to this question will help you determine what kind of coach is right for you.

Adding Value to Business Beyond Products

Some of the greatest pleasures of life are offered in its little details. Your business can thrive only on the recognition you garner with customers who appreciate your business not for the products you offer, but for the way you do business!

These little details often become some of the most cherished memories for a buyer, even more than the joy of the product or services bought. Most sellers often overlook this tiny detail, which has a big impact on overall customer experience and in the long run, on your business branding.

It is important that your customers feel valued and of importance when they do business with you. In such a scenario, small gestures such as a simple thank you note or attention to details, go a long way in boosting the customer loyalty.

Ready to build better relations with your customers? Read on and discover how you can do so.

1. Recognize your customers

One of the most delightful experiences that you can have is walking into a store and be referred to by your name. This is a meaningful and treasured detail that enhances your customer shopping experience tremendously.

How do I do that? It’s quite simple. The first time your customer gives away his information, card details, name and address, simply store it away over a record book or a database. There are a number of software in market today which help you store your customer’s details. So, the next time you have a customer, you can simply look up in your database and refer to them by name.

If your have a business that works with appointments, your receptionist can greet customers with a smile and eye contact. This is enough to create a difference!

The pleasure on seeing your customer should be genuine. Your customers are going to love coming to your store, knowing that you know them.

There is nothing more gladdening than walking into a place of business and received with a warm, friendly greeting.

2. Attention to Details

Not saying that you sit down and have a brunch with your customer, but, having an eye for detail will certainly add a feather to your business hat.

Train your employees to notice and act appropriately upon littlest pieces of information or observations about a customer. If your online store has an area where your customer can feed in his birthday, you can recognize it and display a simple pop up message, or even a phone call if he shops on that day.

In case your business is more brick and mortar, you can do the same by extending the birthday wishes to your guests.

Some of the best French restaurants practice this art fervently and the results are pleasantly overwhelming. It may not be too much of importance to you, but attentiveness to detail is certainly a trait that your customers will appreciate.

3. Personalization and Customization

Have you ever preferred shopping from a local store over a branded showroom just because the seller knows your preferences, likes and dislikes? It is almost a comfort when you are only shown a shirt of a brand you like and almost within your price range.

Getting a sense of belonging at a commercial business place is a hard feeling for your customers to get. However, if you succeed in doing so, you can excel at customer relationships. Even if your services are not at par at times, you will be excused for making your customer feel at home.

Reflect upon what your staff and you can do for ensuring that the preferences and choices of your customer is not only carefully paid attention to but also catered to with every traction. These experiences add value to your business and instil enormous loyalty in your customers.

4. Show that you care

Respect your customers and they will respect your business. Make sure that your customers find you and your staff considerate to their needs.

Gestures as simple as offering to help an old lady carry her purchase to her car, or providing water and washrooms to your customers free of cost or opening doors while your customers are walking or walking out, can help you go the extra mile to building a brand.

5. Appreciation never goes unnoticed

There are several of your competitors who do what you do; maybe better. How to stand out then? Simple, show your customers that you appreciate them choosing you over others. Feeling a sense of gratitude is a universally meaningful experience.

How to achieve this? Follow simple steps such as inviting regular customers early for a sale, gift away a product they often buy as a token of thank you. If you offer services, call in on them and ask how they are doing with the product and whether they require any assistance. Offer them a free testing diagnosis.

This does not mean that you are encouraging your customers to become free-loaders. Make sure to let them know that you are offering them gratitude for they are esteemed customers and you want to appreciation their patronization. Things as little as handwritten thank you notes add value to your business beyond the products or services you give.

6. Lighten up your customer’s day by making them smile

Going out-of-the way and doing something nice is always noticed, especially by your customers. Handing out a balloon to the child while the mother is shopping, offering extra pieces of sample cookies or cake, all of these are little things that make your business bigger, better.

Your customer is driven by the personal feeling of belonging they get in your store. Big things can always be done right, it is the little things that make you and your business stand out.