Archive for

8 Strategies On How To Use LinkedIn Like a Small Business Pro

Did you know that LinkedIn is one of the premier business networking sites? It provides amazing coverage of the professional market and one that you shouldn’t ignore, especially if you are a B2B business (a business where your clients are other businesses.)

Unlike Facebook or Twitter, LinkedIn is geared more for business owners who have the intention of connecting, supporting and sharing information with other business owners.

Below are some basic tips and strategies to get you started in the world of LinkedIn social media marketing.

Through LinkedIn, you have the ability to:

Expand your personal and business brand reach far beyond your website. LinkedIn is weighed heavily in Google searches so your profile is likely to be found ahead of your website if filled out fully.

Find and be introduced to potential clients, service providers, experts, and more.

Be found by others specifically looking for your service or product.

Collaborate with others for JV partnerships, guest blogging and/or interview opportunities.

Refer your connections to others who are in need of a specific service and in return, others can refer you to their network.

Boost your social proof and credibility by collecting recommendations and endorsements from your peers.

Increase your thought leadership exposure through group participation and LinkedIn Pulse.

Find qualified personnel for your vacant job openings.

As you can see, there are lots of benefits to using LinkedIn as part of your daily business regimen. The more you utilize its vast array of options, the more you can become very successful.

Setting up your LinkedIn profile

When joining LinkedIn, you will want to fill out your profile as much as possible to get the best results. Strive to reach the “All-Star” level.

This includes filling out the “Summary” section fully and adding your accomplishments, experience and areas of interest as well as your education, skillsets, past and current work experience and more.

Be sure to use appropriate keywords throughout in order to get found when people are doing searches looking for someone with your offerings.

Always use a professional profile picture of you and not your logo, product picture or a selfie of you at the beach. People will connect with a real person far better than a logo or image of your product. It is also against the LinkedIn Terms and Conditions to use anything else other than a personal photo of you.

Once your profile is filled out, you will then want to expand your network by inviting others to connect with you. With each new connection, you are benefiting from their connections as well, which become your 2nddegree connections.

If you are new to LinkedIn, it can be a bit daunting getting your way around all of these different areas. Here’s some tips to help get you started.

8 Tips and Strategies For Using LinkedIn

1. Be strategic about what you feature and post on your profile so that it meets your business goals and reflects your values.
2. Use effective keywords that relate to your business and industry in order for those doing searches for your expertise can easily find you.
3. Use the “recommendations” feature by recommending others that you know and have worked with and by also asking your clients and associates to post a recommendation for you.
4. Join LinkedIn groups that are focused on areas of your interest and/or where you know your ideal client is hanging out in order to build your connections and credibility.
5. Use the InMail paid feature to send news and articles to your network connections.
6. Post consistent updates to share brief tips, informative articles and other tidbits of information that they will find useful and valuable.
7. Build your connections offline such as when out networking, going to workshops and attending seminars and conferences, etc.
8. Add a LinkedIn button on your eSignature and website for maximum opportunities and exposure to get lots of connections.

Once you have your personal profile created, your next step is to create a company profile for even more brand exposure.

How You Can Market and Build Your Business Online by Utilizing Certain Internet Marketing Tools

In today’s world of business, the internet is a powerful medium of marketing, advertising and building a customer base.

At present even home based businesses have their own websites and use the internet extensively to market their products. Naturally, large multinational companies use the internet to inform customers of their goods and services.

By advertising online, and if you do it correctly, you build a list of potential customers. Once you have a list of potential customers, you can start to communicate to them directly to market your products and services. It is called direct marketing.

The difference between normal marketing and direct marketing is that direct marketing communicates directly to the customer, without the intervention of any other medium. This is usually done by distributing flyers, teasers and sending letters. Online direct marketing is when this process is carried out through the internet. But in online direct marketing, instead of sending letters, companies use e-mails to market their products.

One of the most common methods of online direct marketing is e-mail. But there are some things that should be taken into careful consideration when you design your e-mail. The first thing to do is to make your e-mail interesting. If your e-mail is of the sort where the customer is tempted to delete it before reading to the end, then your online direct marketing campaign might not bring the amount of success that you hoped for. Make sure that your e-mail is interesting, informative and simple. It is never a good idea to play mind games with your customer. Keep in mind that your goal is to merely make the customer interested in your product and not to check his intelligence.

Another mistake that many people make when designing e-mails for online direct marketing campaigns is to cram it with information. While it is true that you have to give as much information as possible on your product to the customer, cramming it all into an e-mail might not be the right way of approaching the issue.

Your e-mail should be made in such a way so as to lure the customer to your website. Once you get the customer to visit your website you have the ability to impress him with all the goods and services that your company offers in a simple and less disorganized manner.

As more and more people are being reachable through the web, it makes perfect sense to sell a certain product or service, or even lifestyles, to target audiences through this medium. Most businesses now also own a website. Initially with the advent of the internet age, these websites functioned purely as an information source. Now however they have gone a step beyond by directly marketing to their customer base. In fact with each passing day it is becoming increasingly difficult to assess if a website is there to provide mere information with regards to a company or if the information therein is facilitating and generating business.

An online marketing business will feature a website that draws in customers who want to buy or sell a product or service. Alternately an online marketing business can also be an affiliated marketing business that seeks to sell products or services belonging to numerous other individuals or firms for a commission. Both such examples are strong examples of an online marketing business.

The advantages of an online marketing business are numerous but key amongst them is the cost factor. Conventionally businesses used to promote their goods and services through traditional advertising mediums which are both costly and don’t always reach the bulk of the intended audiences. Online marketing businesses by nature of how they operate and the flexibility of the internet can target and identify the exact target audience, thereby enjoying a higher chance of generating business.

An online marketing business also has the opportunity to reach beyond border and cater to the entire world.

Sales Tips for Small Business Owners

Small businesses are a source of livelihood for many and they contribute to economic growth of every nation. Small business owners range from work at home moms to individuals running small shops and sales is key to the success of these small enterprises.

Typically every small business owner is a sales person and this is because they know their business and products better than anyone else. Here are some sales tips for small business owners.

• Use of social media networks

We live in a digital age and social media networks are the way to go. Social media as a platform has millions of active users across the world at any given time. This makes it the best platform for marketing your business or products. To add to this it is also cheap compared to the contemporary marketing or advertising ways. Social media allows a large number of people to interact with what you are selling and you can create a presence on social media by creating a fan page and posting business related articles that interest your audience.

• Good relations with customers

In every business you will have some top buyers, those who buy your products or services from time to time and you cannot afford to lose such customers. The only way to keep them is by maintain a good customer relationship with them. Maintaining a good relationship with customers is one of the top sales tips used by many small business owners. You can maintain a good relationship with your clients by giving them after sale support. There are many businesses that sell their products and forget about the customers who bought from them. Most of such businesses are never there to listen to complaints from customers. When you give after sales support to your customers, you stand out and increase your chances of making more sales from return customers.

You can also improve customer relations by giving discount coupons. The world economy is not so good and many people are looking for discounts as a way of minimizing their expenditures. Discount coupons attract many customers to buy products or services from your business. You may opt to give discounts to return customers of customers who purchase in bulk.

• Confidence and product knowledge

Clients want to know about your product before they commit to buying it. This means that as a small business owner you need to have good knowledge about your product. You should be able to answer all the questions asked by your customers confidently.

Consistency is very important in sales and with the above tips you are assured of improved sales and growth of your small business.